THE REFINERY DISTRICT BRAND STORY
When you’re building a community, you need to start with the end in mind. Our story is about that long-term picture and the site surrounding the old Manitoba Sugar Company between Pembina and Waverley in Winnipeg, Manitoba.
In a few years’ time, we see red brick buildings and steel beams framing boutique shops, bustling restaurants and late-night taprooms. We see modern businesses moving into offices with architecture that honour the historic warehouses that came before. We see condos and townhomes filled with people who bring life to the entire community. We see walkways, parks, paths and ponds, and we see it all in one place: The Refinery District.
It’s a picture that we are committed to realizing. We know we will face pressure as we forge forward: the pressure to conform to what’s been done before and to build something familiar. But it is our vision to create something truly unique – the vibrant heart of Winnipeg’s South Core. Pressure won’t discourage us, it will drive us.
We’re going to preserve architectural control, so our long-term picture is never compromised. We’re going to partner with people and companies who share our commitment to quality and uniqueness. Together, we’ll build an active, connected neighbourhood with places for people to live, work and create.
If you see your place in the south heart of the city, then join us. Support our commitment to creating Winnipeg’s most popular new community: the Refinery District.